A successful future means embracing the ever-changing requirements of dynamic markets, planning ahead and acting innovatively.

With this guiding principle in mind, the Müller Group made the decision to lay down roots in a Bavarian location with the establishment of Bayreuther Fleisch GmbH. By founding Bayreuther Fleisch, the Müller Group sought to safeguard the continued procurement of animals for slaughter from the Upper Franconia region. Within the company group, Bayreuther Fleisch is seen as a valuable partner that supports the ongoing expansive growth of the Müller Group overall.

"A sense of responsibility and foresight are the driving force for future-oriented action that will enable us to meet the high demands of the market." For us, the establishment of a new Müller Group company was a way to fulfil our continued commitment to this guiding statement.